Improving Google Maps Visibility for a Local Electrician
Overview
Business: May Electric LLC
Location: Wautoma, WI
Service: Google Business Profile Optimization
Goal: Increase visibility and calls from local customers searching on Google
Overview
Project Type: Pro bono (no charge, completed to help the business and build experience)
May Electric LLC is a local electrician serving homeowners in the Wautoma area. The owner wanted more calls from people searching online. I worked on optimizing their Google Business Profile to help them appear more often in Google Maps and local search.
Why I Took On This Project
I completed this project pro bono. The owner is a childhood friend who helped my wife with a fan installation, and I wanted to return the favor. It also gave me a great opportunity to apply my Google Business Profile optimization process and see the impact in a real local business.
The Problem
Before optimization, the profile had several issues:
- Limited visibility in Google Maps
- Incomplete information and missing details
- Few photos and little ongoing activity
- Reviews were limited, which reduced trust and click-throughs
- Some business information was inconsistent across the web
Another challenge was that the business did not have a website. This meant their Google Business Profile was the main way customers could find them online, so it needed to be as strong and complete as possible.
These issues made it harder for potential customers to find and choose the business.
What I Did
I focused on building a complete, accurate, and trustworthy Google Business Profile.
- Selected the correct primary and secondary categories
- Added services and clear service descriptions
- Updated business hours and business details for accuracy
- Added relevant photos to show real work and credibility
- Cleaned up citations (Name, Address, Phone) to improve consistency
- Provided guidance on asking customers for reviews
- Added posts and activity to keep the profile fresh and active
Each step helped Google better understand who the business serves and why it should be shown to local searchers. Learn more about how Google Business Profiles work here.
Evidence & Activity
Below are examples showing real visibility and engagement from Google:
Example: Appearing for searches such as “electrician” and “electrician near me” in the local area.
Example: Google Business Profile insights showing 312 customer interactions (calls, views, and directions).
Screenshots are included to show real activity from the listing.
Results
After the optimization work, the owner reported receiving noticeably more calls from local customers who found the business through Google.
This increase lined up with the growth in profile interactions and visibility inside Google Business Profile insights.
While this wasn’t a controlled experiment, the timing and data strongly suggest that profile optimization contributed to the improvement.
Key Lessons
- Having a website helps, but it isn’t always required to start getting calls.
- A well-optimized Google Business Profile can still bring in customers, especially for local service businesses.
- A fully completed Google Business Profile performs better than a basic one.
- Consistent activity (photos, posts, updates) helps maintain and improve visibility.
- Google Business Profiles are not “set it and forget it”, ongoing optimization matters.
What I Would Do Next
If this project continued, the next priorities would be:
- Implementing a structured review-building strategy
- Adding new photos from job sites each month
- Continuing regular posts and updates
These steps would likely increase visibility and calls even further.
Need Help With Your Google Business Profile?
If you run a local service business and want to improve your visibility in Google Maps and local search, I offer Google Business Profile audits and optimization.
Contact me and I’ll take a look.