He Moved 1,400 Miles and Called Me

A Barber Shop SEO Case Study

The Client

Rich is a barber. I built his first Google Business Profile called “Barber Rich” in Wautoma, Wisconsin, from scratch, categories, services, photos, the whole foundation.

Then he moved to Florida. And he called me.

The Ask

Rich opened “His & Hers Barber and Beauty” in Port Charlotte, 1,400 miles from Wautoma, in a market where nobody knew his name. New shop, new state, brand-new profile, zero reviews. He’d already seen what a properly built Google Business Profile did for him in Wisconsin, so he asked me to do it again.

What I Did

Built a new Google Business Profile from the ground up. Correct categories. Accurate services. Real photos. Complete business information. The local signals that tell Google exactly what he does and where he does it.

Then we set up a review system, a simple, repeatable way for Rich to ask his real customers for honest feedback after their visit.

No ads. No gimmicks. Just the profile built right and a way to capture the goodwill he was already earning behind the chair.

The Results

His & Hers Barber and Beauty earned a BusinessRate #1 Momentum Award for Port Charlotte, powered by Google Reviews, in March 2026, just weeks after opening.

And it hasn’t stopped. His reviews keep climbing, he’s past 70 now, with new ones coming in almost daily. That’s the part that matters. A spike is luck. Sustained growth is a system working.

“From personal experience Brandon helped create my brand to get me even busier at the shop. Great guy to work with, thank you again!”
— Rich, His & Hers Barber and Beauty ⭐⭐⭐⭐⭐

Why This Matters for Your Business

Rich isn’t a contractor. He’s a barber.

The same fundamentals that get a pest control company to #1 in Google Maps get a barber shop to #1 in a market it just entered: a Google Business Profile built correctly, real reviews from real customers, and the local signals Google actually reads.

If you run a local business, a shop, a practice, a service business, a contracting company, and you’re not showing up when nearby customers search for what you do, that’s a fixable problem with the right local SEO Services. Usually faster than you’d expect.

Or click this link to see my other case studies.