About

Enhance Your Wisconsin Reach with Local SEO Expertise

Nordic Compass SEO is dedicated to empowering small and local businesses across Wisconsin through tailored Local SEO strategies. Our mission is to build trust, increase visibility, and generate quality leads by optimizing Google Maps listings and leveraging AI technology. We believe in transparent, client-focused service that drives sustainable growth and strengthens community ties.

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Guiding Wisconsin Businesses to Local Success

Meet the dedicated expert driving our client success.

brandon hotzel

Brandon “B.J.” Hotzel

Local SEO Specialist and founder

With extensive experience in Local SEO and WordPress optimization, B.J. crafts strategies that boost visibility and trust for small businesses throughout Wisconsin.
You can learn more about his approach to ranking and visibility in our Local SEO blog.

BrightLocal Academy Certificate – Google Business Profile Management

Guiding Your Growth with Proven Local SEO

Discover our expert certifications, trusted strategies, and local accolades that guarantee dependable results.

AI-Driven Lead Generation Specialist – awarded for innovative use of AI tools to deliver high-quality leads and measurable growth for clients.

Certified Local SEO Expert – validated by industry-leading credentials that confirm our proficiency in boosting local online presence through effective Google Business Profile optimization.

Google Maps / GBP Optimization – recognized for excellence in enhancing business listings to attract more local customers effectively.

Ready to Build Local Authority?

Start improving your visibility today. Contact our SEO team for a free contractor SEO Audit or to learn how we can help your Wisconsin business stand out online.

Local SEO Specialist for Service Area Businesses

Focused on helping contractors and local service businesses improve visibility in Google Maps and local search results.

Google Business Profile Optimization for Contractors

Hands on experience improving local visibility, map rankings, and call driven performance for service area businesses.

Practical Lead Generation Focus

Strategies built around real phone calls and inquiries, not vanity traffic or meaningless metrics.